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Bringing brands to life through the beauty of sound

The Sound Of A New Era

The Sound Of A New Era

Sonicbrand's aim was to create a sonic identity that in partnership with visual, scent and haptic branding, can create a truly immersive and multi-sensory experience across all brand touchpoints.
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Modern<br /> Sonic<br /> Luxury

Modern
Sonic
Luxury

Find out about how we designed an elevated sound world for a brand that never settles for anything less than perfect.
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Make It<br /> Happen

Make It
Happen

When your client has €275 billion of assets and they say they can Make It Happen, you can believe them! Here’s how an international team of talented collaborators crafted their new sound.
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Life Is On

Life Is On

Find out more about how we designed a sound with wellness at its core for premium hearing solutions brand, Phonak.
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Going Forward

Going Forward

Discover how we designed the first ever sonic identity to receive a trademark in the Kingdom of Saudi Arabia.
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The Sound <br /> of Energy

The Sound
of Energy

With Stormzy as the new brand ambassador, it was clear this Pepsico brand’s sound needed to feel special. Find out how Rockstar’s sonic identity helps this brand to stand out in a crowded marketplace.
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Confident & <br /> Energising

Confident &
Energising

Sonicbrand created a sonic identity for Lucozade that ‘Brings The Energy’ and amplifies the feeling of ‘Being On Form’.
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Global, By Design

Global, By Design

In 2015, Sonicbrand crafted Shell’s sonic strategy and developed its foundational sonic assets. 10 years later, Shell’s sound library contains over 1000 assets and is the most comprehensive sonic branding system in the world.
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Bold & Cheeky

Bold & Cheeky

Sonicbrand created a sonic identity for Dolmio that amplifies the great big heart, epic taste and cheeky little touches at the heart of the brand.
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We adore sound, its power, its potential

The way in which it makes the world sensorial, giving dimension and depth to our lives, rooting us in the moment, inspiring us to think with more space and altitude.

It accompanies us on our journey through all we do. It is the soundtrack to our every experience.

Brands today know that to make a memorable impression, they need to create worlds. But worlds are never silent. A brand world with visceral sounds, which amplify every touchpoint, with more texture, more personality are more recognisable and memorable.

The Original Sonic Branding Agency

No other team has done more to develop the sonic branding industry. Established in 1999, Sonicbrand was one of the first specialist agencies in the world for sonic strategy. As audio enters a new golden age, our purpose remains the same.

Meet the team

We wrote the book

An Introduction to Sonic Branding was the world’s first book on the subject of sonic branding and kick-started the growth of the discipline in 2003.

In 2014, Hit Brands expanded the topic of music for brand building and established a blue-print for music and brand partnerships in the 21st Century.

Both titles were authored by Daniel M. Jackson, Co-Founder of Sonicbrand.

Meet the team
Meet the team
Meet the team
Meet the team

Meet The Sonicbrand Team

Cicely Delaney

Partner
Classically trained pianist by day, dirty techno DJ by night. Loves an Irish jigg. Passionate about telling beautiful stories with sound.

David Marcus

Partner
Sonic championing, Ronan Keating impersonator. Always talking about audio, or the time he charted above Beyoncé. Builder of great playlists and iconic sounds.

Elisa Harris

Partner
Indefatigable networker. Singer, relationship architect and builder of fruitful sonic branding partnerships.

Daniel Jackson

Partner
Founding Father of the sonic branding industry. Elvis singing, Billy Joel worshipping, walking lexicon. Thinker and creator of sonic dreams.

Natania Boyce

Business Director
Steel pan playing, bass loving, dancer at heart. Passionate about connecting people through sound and building community around projects.

Chloe Bruce-Gardyne

Client Director
Producer, multi-instrumentalist, never not listening to music. Enthusiastic about bagpipes, Campari and Gemma Collins.

Chris Preston

Senior Producer
A Disco loving, MPC enthusiast. Musician by heart and trade, Chris spearheads the production team. If not whipping up a track in the studio, he’s cooking up a storm in the kitchen.

Lucy Appleton

Account Executive
Lucy enjoys performing music and discussing it. She thrives on building strong relationships with clients and collaborating closely with them. When night falls, you'll often find her dancing at a gig.

Anya Reynolds

Business Development Executive
A true extrovert who loves building fruitful relationships with potential clients from around the world. When not working you’ll often find her travelling to different countries savouring the amazing food!