In 2015, Sonicbrand crafted Shell’s sonic strategy and developed its foundational sonic assets. 10 years later, Shell’s sound library contains over 1000 assets and is the most comprehensive sonic branding system in the world.

With music variations designed for every mood, style, instrumentation, localisation and touchpoint, the Sound of Shell is a mandatory brand elements for every communication and experience.

Sonicbrand manages the Sound of Shell every day, ensuring compliance with guidelines, tracking trends and ensuring the sonic library is constantly evolving.

Our 2024 review showed it takes  9-minutes for Shell teams and agency partners to select a piece of music and estimated cost savings exceeded $10m.