We recorded sounds from nature e.g. birdsong, flowing water and wind in the trees utilising superior field-recording microphones and layered them into Phonak’s sonic language, resulting in a sound that instils a feeling of calm and well-ness in the listener.
Studies have demonstrated that listening to sounds from the natural world around us can help to reduce the physical and psychological symptoms of stress and encourage feelings of well-being.
In order to achieve the highest quality sound, we live recorded all instrumental elements of The Sound of Phonak, ensuring strings sung with vibrato, piano was the warmest tone and voices were crisp, clear and full of life.
Phonak’s brand theme is the core of this brands identity and sets the warm, natural and premium palette for this brands identity. A memorable five note melodic hook is watermarked throughout the track.