Sonicbrand created a sonic identity for Lucozade that ‘Brings The Energy’ and amplifies the feeling of ‘Being On Form’.

Through bold simplicity and controlled dynamism, the Lucozade sonic logo is designed to amplify the brand’s iconic ‘Arc’ and new wordmark.

It is comprised of multiple functional sonic layers (rhythmic, human, tonal and SFX), each of which is designed to communicate core Lucuzade values.

Developed alongside a range of ritual product sounds, the sonic logo forms a fundamental part of Lucozade’s new brand toolkit and will help create a consistent, cohesive and memorable presence across all brand touchpoints