Access to information was once a luxury afforded only to the wealthy. Today, no matter how many billions an Elon Musk or a Bernard Arnault may possess, they rely upon the same smartphone and network as you and I to stay connected.
STC provides the luxury that so many of us can afford; fast, strong and secure access to the world’s information. And in STC pay they are driving the digital payments market across their region, so Mr Musk can handle his bills too. Here is how they developed the sound of their brand.
STC was established in 1998 and has quickly become one of the largest and most loved brands in Saudi Arabia. It has achieved this through its drive, dynamism and devotion to its customers, and its services have brought openness and access to the people of the Kingdom and much of the MEA region.
As an international brand, tasking itself with the mission of Going Forward but with deep rooted heritage within Saudi Arabia, we faced a unique challenge to blend the future with past and to deliver an emotional connection through music and sound.