Riyadh Air is the new national Airline of Saudi Arabia. Carrying the Kingdom’s capital as its name, the brand aims to deliver a truly digitally-native guest experience.
The Sound Of A New Era’ was recorded at the iconic Abbey Road Studios in London, with the Saudi National Orchestra and the Saudi Music Commission.
As the airline prepares to launch in 2025, the sonic identity will feature across marketing campaigns, boarding lounges, applications and VIP experiences.
