In a climate of economical and political insecurity, people crave control. They want to bank with confidence, make sound decisions and have the freedom to create, build and invest; and they want to feel supported every step of the way.
Raiffeisen Bank International’s new immersive brand world seeks to give ownership to the individual, celebrating their community’s true grit and resilience.
The sound of Raiffeisen Bank International embodies the spirit of personal ambition. It is an ear-catching, toe-tapping sonic language that works seamlessly with visual branding cues to create a consistent and holistic brand experience.