The energy drink category has some clear codes of conduct. From their look through to their sound, competitors tend to feel: serious, dark, distant, individualistic, goal orientated, functional.
Rockstar exists to challenge these category conventions, instead feeling: social, vibrant and mischievous.
We designed Rockstar’s sonic identity around the idea of social fun. Its exciting, fun and fresh vibe is formulated to sonically fire up your mood so you can go into play at 100%.
The Rockstar brand theme is the core of its sonic identity and aims to communicate Rockstar’s brand personality: Social, Vibrant, Mischievous.