NHS Organ Donation
Bespoke song created for the 'Waiting To Live' campaign.
NHS Organ Donation
Bespoke song created for the 'Waiting To Live' campaign.
NHS Organ Donation
Bespoke song created for the 'Waiting To Live' campaign.
Every day, children across the UK wait – hoping for the call that will save their life. VML’s ‘Waiting to Live’ campaign for NHS Organ Donation set out to tell their stories through the creation of hundreds of dolls, each to represent a child on the waiting list for organ donation. The campaign aimed to shine a light on the shortage and critical need of child organ donors in the UK, holding particular personal significance to the team at VML, who initiated work on behalf of a former colleague’s 3 year-old son Ralph, who needed a multi-organ transplant.
Brief
Sonicbrand was initially asked to find an existing track to support the campaign film. But, after hearing the stories behind ‘Waiting To Live’, we knew it needed something more personal – something written from the heart. And so, behind the scenes, our very own Chloe Bruce-Gardyne composed an original song - ’I’ll Wait Here’. When we shared it with the team, the response was unanimous, and ’I’ll Wait Here’ became the heartfelt accompaniment to the campaign.
Vision
For our music supervisor, Chloe Bruce-Gardyne, the composition started as an emotional outlet, writing music as a way of processing the emotional stories she encountered during the brief. After an evening of listening to first-hand accounts of these children, Chloe took to the piano, and within two hours, the song was created. The track became integral in conveying the message and feeling of the campaign.
Every day, children across the UK wait – hoping for the call that will save their life. VML’s ‘Waiting to Live’ campaign for NHS Organ Donation set out to tell their stories through the creation of hundreds of dolls, each to represent a child on the waiting list for organ donation. The campaign aimed to shine a light on the shortage and critical need of child organ donors in the UK, holding particular personal significance to the team at VML, who initiated work on behalf of a former colleague’s 3 year-old son Ralph, who needed a multi-organ transplant.
Brief
Sonicbrand was initially asked to find an existing track to support the campaign film. But, after hearing the stories behind ‘Waiting To Live’, we knew it needed something more personal – something written from the heart. And so, behind the scenes, our very own Chloe Bruce-Gardyne composed an original song - ’I’ll Wait Here’. When we shared it with the team, the response was unanimous, and ’I’ll Wait Here’ became the heartfelt accompaniment to the campaign.
Vision
For our music supervisor, Chloe Bruce-Gardyne, the composition started as an emotional outlet, writing music as a way of processing the emotional stories she encountered during the brief. After an evening of listening to first-hand accounts of these children, Chloe took to the piano, and within two hours, the song was created. The track became integral in conveying the message and feeling of the campaign.
Every day, children across the UK wait – hoping for the call that will save their life. VML’s ‘Waiting to Live’ campaign for NHS Organ Donation set out to tell their stories through the creation of hundreds of dolls, each to represent a child on the waiting list for organ donation. The campaign aimed to shine a light on the shortage and critical need of child organ donors in the UK, holding particular personal significance to the team at VML, who initiated work on behalf of a former colleague’s 3 year-old son Ralph, who needed a multi-organ transplant.
Brief
Sonicbrand was initially asked to find an existing track to support the campaign film. But, after hearing the stories behind ‘Waiting To Live’, we knew it needed something more personal – something written from the heart. And so, behind the scenes, our very own Chloe Bruce-Gardyne composed an original song - ’I’ll Wait Here’. When we shared it with the team, the response was unanimous, and ’I’ll Wait Here’ became the heartfelt accompaniment to the campaign.
Vision
For our music supervisor, Chloe Bruce-Gardyne, the composition started as an emotional outlet, writing music as a way of processing the emotional stories she encountered during the brief. After an evening of listening to first-hand accounts of these children, Chloe took to the piano, and within two hours, the song was created. The track became integral in conveying the message and feeling of the campaign.
Without even planning, and discovered only after launch, the final song ended up being 233 seconds long – the exact number of children that were on the waiting list at that time.
Without even planning, and discovered only after launch, the final song ended up being 233 seconds long – the exact number of children that were on the waiting list at that time.
Without even planning, and discovered only after launch, the final song ended up being 233 seconds long – the exact number of children that were on the waiting list at that time.
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com