Fronted by football superstar Jude Bellingham, the spot bursts onto screens with vibrant visuals, a sharp new flavour, and an unmistakable energy that’s pure Lucozade. Now live across TV and online, it’s a chilled-out punch of positivity right when we need it most.

And behind that unmistakable sound?
A deep dive into what Lucozade feels like.

At its heart, Lucozade is all about positive energy; not just the physical boost, but a sense of momentum, clarity, and optimism. From sport to everyday moments, it’s been part of British culture for generations, evolving with every new flavour and campaign.

So when it came to creating the sonic expression of that energy, we didn’t settle for a one-size-fits-all approach. We went deep.
Exploration was key.

Across the project, we experimented with a huge range of sonic textures, from bold electronic hits to more organic, percussive rhythms. We asked ourselves:
What does refreshment sound like?
What does movement feel like in sound?
How can we translate the kick of an Ice Kick into a sonic moment?

Every note, beat, and tone was tested to make sure it aligned with the Lucozade brand; dynamic, uplifting, and instantly recognisable. The end result? A sound that feels as energising and fresh as the product itself.

We’re incredibly proud to have collaborated on this campaign with the brilliant team at Lucozade Ribena Suntory. It was a genuine team effort, combining creative strategy, audio experimentation, and brand storytelling into something that hits all the right notes.

So if you catch the ad between matches, on your feed, or during that mid-afternoon slump, crank up the volume. You’ll hear the sound of positive energy, crafted by Sonicbrand.

Lucozade Ice Kick: the taste of refreshment.And now, the sound of it too.