Riyadh Air Launches Sonic Branding
Riyadh Air Launches Sonic Branding
Riyadh Air Launches Sonic Branding
Sonicbrand
29 Jul 2025
Sonicbrand
29 Jul 2025
Sonicbrand
29 Jul 2025
The Launch of Riyadh Airs Sonic Branding
Our clients at Riyadh Air have recently launched their sonic branding, 'The Sound Of A New Era', and we are delighted to report that it has been extremely well received across the industry and beyond! The objective of the sonic branding project was (and still remains) to use music and sound to create long-term and deep emotional connections with the brand's audiences.
The Launch of Riyadh Airs Sonic Branding
Our clients at Riyadh Air have recently launched their sonic branding, 'The Sound Of A New Era', and we are delighted to report that it has been extremely well received across the industry and beyond! The objective of the sonic branding project was (and still remains) to use music and sound to create long-term and deep emotional connections with the brand's audiences.
The Launch of Riyadh Airs Sonic Branding
Our clients at Riyadh Air have recently launched their sonic branding, 'The Sound Of A New Era', and we are delighted to report that it has been extremely well received across the industry and beyond! The objective of the sonic branding project was (and still remains) to use music and sound to create long-term and deep emotional connections with the brand's audiences.
Sonicbrand was granted the ultimate privilege to create a sonic identity for the new national airline of Saudi Arabia.
Rooted in the heritage, culture and sounds of the Kingdom and representative of the brand's ambitious journey, The Sound of Riyadh Air immerses guests in a luxurious and transformative travel experience that will touch people’s hearts and minds, leaving a lasting impact.
Working with the incredible Saudi National Orchestra and Ministry of Culture Music Commission, we recorded the Sound of Riyadh Air at the iconic Abbey Road Studios.
A tremendous team effort with special thanks to amazing clients and partners Osamah Alnuaiser, Rammy E., Abeer Sultan A., Ian Bradley, Anton Vidgen, Paul Pacifico, Rami Basahih, Ahmad Badr, Sibylle Dowding.
Riyadh Air is shaping the future of flying... Welcome to the Sound Of A New Era.
Watch how the clients at Riyadh Air reacted to their new sound here.
Atletico Madrid FC players React to Riyadh Air Sonic Branding
We LOVE this! Atletico Madrid FC players listening and commenting on our sonic branding for Riyadh Air (main sponsors of the club). Watch the video here!
Sonicbrand was granted the ultimate privilege to create a sonic identity for the new national airline of Saudi Arabia.
Rooted in the heritage, culture and sounds of the Kingdom and representative of the brand's ambitious journey, The Sound of Riyadh Air immerses guests in a luxurious and transformative travel experience that will touch people’s hearts and minds, leaving a lasting impact.
Working with the incredible Saudi National Orchestra and Ministry of Culture Music Commission, we recorded the Sound of Riyadh Air at the iconic Abbey Road Studios.
A tremendous team effort with special thanks to amazing clients and partners Osamah Alnuaiser, Rammy E., Abeer Sultan A., Ian Bradley, Anton Vidgen, Paul Pacifico, Rami Basahih, Ahmad Badr, Sibylle Dowding.
Riyadh Air is shaping the future of flying... Welcome to the Sound Of A New Era.
Watch how the clients at Riyadh Air reacted to their new sound here.
Atletico Madrid FC players React to Riyadh Air Sonic Branding
We LOVE this! Atletico Madrid FC players listening and commenting on our sonic branding for Riyadh Air (main sponsors of the club). Watch the video here!
Sonicbrand was granted the ultimate privilege to create a sonic identity for the new national airline of Saudi Arabia.
Rooted in the heritage, culture and sounds of the Kingdom and representative of the brand's ambitious journey, The Sound of Riyadh Air immerses guests in a luxurious and transformative travel experience that will touch people’s hearts and minds, leaving a lasting impact.
Working with the incredible Saudi National Orchestra and Ministry of Culture Music Commission, we recorded the Sound of Riyadh Air at the iconic Abbey Road Studios.
A tremendous team effort with special thanks to amazing clients and partners Osamah Alnuaiser, Rammy E., Abeer Sultan A., Ian Bradley, Anton Vidgen, Paul Pacifico, Rami Basahih, Ahmad Badr, Sibylle Dowding.
Riyadh Air is shaping the future of flying... Welcome to the Sound Of A New Era.
Watch how the clients at Riyadh Air reacted to their new sound here.
Atletico Madrid FC players React to Riyadh Air Sonic Branding
We LOVE this! Atletico Madrid FC players listening and commenting on our sonic branding for Riyadh Air (main sponsors of the club). Watch the video here!
The Saudi National Orchestra Record Sound of a New Era
"It takes a village to create a great work of art"
The sound of Riyadh Air. Demonstrating world-class talent; in collaboration with the Saudi Music Commission, 13 musicians from The Saudi National Orchestra joined world-class musicians from 12 nationalities to record a very special piece of music, 'Sound of a New Era', at Abbey Road Studios.
The Saudi National Orchestra Record Sound of a New Era
"It takes a village to create a great work of art"
The sound of Riyadh Air. Demonstrating world-class talent; in collaboration with the Saudi Music Commission, 13 musicians from The Saudi National Orchestra joined world-class musicians from 12 nationalities to record a very special piece of music, 'Sound of a New Era', at Abbey Road Studios.
The Saudi National Orchestra Record Sound of a New Era
"It takes a village to create a great work of art"
The sound of Riyadh Air. Demonstrating world-class talent; in collaboration with the Saudi Music Commission, 13 musicians from The Saudi National Orchestra joined world-class musicians from 12 nationalities to record a very special piece of music, 'Sound of a New Era', at Abbey Road Studios.
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com