STC
The first sonic trademark in Saudi Arabia.
STC
The first sonic trademark in Saudi Arabia.
STC
The first sonic trademark in Saudi Arabia.
STC (Saudi Telecom Company), founded in 1998, has rapidly become one of Saudi Arabia’s most recognised and beloved brands - celebrated for its commitment to providing fast, reliable and secure access to information. The brand represents both heritage and a forward-looking vision, uniting deep-rooted national identity with global advancement.
Brief
STC sought to develop a sonic identity that bridged the past and the future, capturing both emotional heritage and modern aspiration. Our task was to create a sonic identity that could unify all brand communications - from advertising to applications - while expressing the company’s ambition to move forward as the leader in technology and innovation.
Vision
Our ambition was to create a sonic identity that would be instantly recognisable, emotionally resonant and woven into everyday life across Saudi Arabia. We created a distinctive 10 note melody - complex enough to be unique to STC, but short enough to be memorable in just a few seconds. STC’s 10 notes are woven throughout each piece of music we created, from tech-driven electronic tracks, to traditional Oud variations.
STC (Saudi Telecom Company), founded in 1998, has rapidly become one of Saudi Arabia’s most recognised and beloved brands - celebrated for its commitment to providing fast, reliable and secure access to information. The brand represents both heritage and a forward-looking vision, uniting deep-rooted national identity with global advancement.
Brief
STC sought to develop a sonic identity that bridged the past and the future, capturing both emotional heritage and modern aspiration. Our task was to create a sonic identity that could unify all brand communications - from advertising to applications - while expressing the company’s ambition to move forward as the leader in technology and innovation.
Vision
Our ambition was to create a sonic identity that would be instantly recognisable, emotionally resonant and woven into everyday life across Saudi Arabia. We created a distinctive 10 note melody - complex enough to be unique to STC, but short enough to be memorable in just a few seconds. STC’s 10 notes are woven throughout each piece of music we created, from tech-driven electronic tracks, to traditional Oud variations.
STC (Saudi Telecom Company), founded in 1998, has rapidly become one of Saudi Arabia’s most recognised and beloved brands - celebrated for its commitment to providing fast, reliable and secure access to information. The brand represents both heritage and a forward-looking vision, uniting deep-rooted national identity with global advancement.
Brief
STC sought to develop a sonic identity that bridged the past and the future, capturing both emotional heritage and modern aspiration. Our task was to create a sonic identity that could unify all brand communications - from advertising to applications - while expressing the company’s ambition to move forward as the leader in technology and innovation.
Vision
Our ambition was to create a sonic identity that would be instantly recognisable, emotionally resonant and woven into everyday life across Saudi Arabia. We created a distinctive 10 note melody - complex enough to be unique to STC, but short enough to be memorable in just a few seconds. STC’s 10 notes are woven throughout each piece of music we created, from tech-driven electronic tracks, to traditional Oud variations.
Over time, ‘Moving Forward’ has become widely recognised in the Kingdom, heard daily across commercials, digital touchpoints and customer interactions.
Over time, ‘Moving Forward’ has become widely recognised in the Kingdom, heard daily across commercials, digital touchpoints and customer interactions.
Over time, ‘Moving Forward’ has become widely recognised in the Kingdom, heard daily across commercials, digital touchpoints and customer interactions.
لندن
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
أمستردام
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
المملكة العربية السعودية
الطابق الرابع، محكمة إلسلي
20-22 شارع جريت تيتشفيلد
لندن W1W 8BE
ت. +44(0)70 123 456
ب. info@sonicbrand.com
الاتجاهات
لندن
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
أمستردام
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
المملكة العربية السعودية
الطابق الرابع، محكمة إلسلي
20-22 شارع جريت تيتشفيلد
لندن W1W 8BE
ت. +44(0)70 123 456
ب. info@sonicbrand.com
الاتجاهات
لندن
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
أمستردام
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
المملكة العربية السعودية
الطابق الرابع، محكمة إلسلي
20-22 شارع جريت تيتشفيلد
لندن W1W 8BE
ت. +44(0)70 123 456
ب. info@sonicbrand.com
الاتجاهات
لندن
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
أمستردام
الطابق الرابع، محكمة إلسلي
20-22 شارع غريت تيتشفيلد
لندن W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
الاتجاهات
المملكة العربية السعودية
الطابق الرابع، محكمة إلسلي
20-22 شارع جريت تيتشفيلد
لندن W1W 8BE
ت. +44(0)70 123 456
ب. info@sonicbrand.com
الاتجاهات