Sonicbrand was granted the ultimate privilege to create a sonic identity for the new national airline of Saudi Arabia.

Rooted in the heritage, culture and sounds of the Kingdom and representative of the brand's ambitious journey, The Sound of Riyadh Air immerses guests in a luxurious and transformative travel experience that will touch people’s hearts and minds, leaving a lasting impact.

Working with the incredible Saudi National Orchestra and Ministry of Culture Music Commission, we recorded the Sound of Riyadh Air at the iconic Abbey Road Studios. 

A tremendous team effort with special thanks to amazing clients and partners Osamah Alnuaiser, Rammy E., Abeer Sultan A., Ian Bradley, Anton Vidgen, Paul Pacifico, Rami Basahih, Ahmad Badr, Sibylle Dowding.

Riyadh Air is shaping the future of flying... Welcome to the Sound Of A New Era.

Watch how the clients at Riyadh Air reacted to their new sound here.

Atletico Madrid FC players React to Riyadh Air Sonic Branding

We LOVE this! Atletico Madrid FC players listening and commenting on our sonic branding for Riyadh Air  (main sponsors of the club). Watch the video here!