5. Learn from the Film & TV industries

If your brand is working with music, then take some inspiration from the Film and TV industries. These industries work with music at scale and at speed, so the systems for commissioning and licensing music are sophisticated and robust.

4. Be Original.

In recent years, music copyright infringement cases have hit the headlines and placed the music industry on high alert. To avoid unnecessary complications, use trusted composers and producers that have knowledge of the industry as a whole. If you have any question over the authenticity of your music then use an experienced musicologist to provide advice.

3. Investing in digital music experiences

If you are planning to invest in digital music experiences, then work with your tech partners to build sustainable platforms for the future. Build these experiences into a music strategy to give the business visibility of the project, and to give yourself the best chance of success.

2. Form long-lasting music partnerships

If your brand is engaging in a music partnership, then make the most of your investment. Take the time to build strong relationships with your partners to bring you closer to their fans and followers.

1. Map out your audio journey

It is important to take the time to map out how music and sound will be used to engage with your consumers across multiple touch-points. This process will ensure your brand and marketing teams make the very most of your investment in this area.