stc
The first sonic trademark in Saudi Arabia.
stc
The first sonic trademark in Saudi Arabia.
stc
The first sonic trademark in Saudi Arabia.
STC (Saudi Telecom Company), founded in 1998, has rapidly become one of Saudi Arabia’s most recognised and beloved brands - celebrated for its commitment to providing fast, reliable and secure access to information. The brand represents both heritage and a forward-looking vision, uniting deep-rooted national identity with global advancement.
Brief
STC sought to develop a sonic identity that bridged the past and the future, capturing both emotional heritage and modern aspiration. Our task was to create a sonic identity that could unify all brand communications - from advertising to applications - while expressing the company’s ambition to move forward as the leader in technology and innovation.
Vision
Our ambition was to create a sonic identity that would be instantly recognisable, emotionally resonant and woven into everyday life across Saudi Arabia. We created a distinctive 10 note melody - complex enough to be unique to STC, but short enough to be memorable in just a few seconds. STC’s 10 notes are woven throughout each piece of music we created, from tech-driven electronic tracks, to traditional Oud variations.
STC (Saudi Telecom Company), founded in 1998, has rapidly become one of Saudi Arabia’s most recognised and beloved brands - celebrated for its commitment to providing fast, reliable and secure access to information. The brand represents both heritage and a forward-looking vision, uniting deep-rooted national identity with global advancement.
Brief
STC sought to develop a sonic identity that bridged the past and the future, capturing both emotional heritage and modern aspiration. Our task was to create a sonic identity that could unify all brand communications - from advertising to applications - while expressing the company’s ambition to move forward as the leader in technology and innovation.
Vision
Our ambition was to create a sonic identity that would be instantly recognisable, emotionally resonant and woven into everyday life across Saudi Arabia. We created a distinctive 10 note melody - complex enough to be unique to STC, but short enough to be memorable in just a few seconds. STC’s 10 notes are woven throughout each piece of music we created, from tech-driven electronic tracks, to traditional Oud variations.
STC (Saudi Telecom Company), founded in 1998, has rapidly become one of Saudi Arabia’s most recognised and beloved brands - celebrated for its commitment to providing fast, reliable and secure access to information. The brand represents both heritage and a forward-looking vision, uniting deep-rooted national identity with global advancement.
Brief
STC sought to develop a sonic identity that bridged the past and the future, capturing both emotional heritage and modern aspiration. Our task was to create a sonic identity that could unify all brand communications - from advertising to applications - while expressing the company’s ambition to move forward as the leader in technology and innovation.
Vision
Our ambition was to create a sonic identity that would be instantly recognisable, emotionally resonant and woven into everyday life across Saudi Arabia. We created a distinctive 10 note melody - complex enough to be unique to STC, but short enough to be memorable in just a few seconds. STC’s 10 notes are woven throughout each piece of music we created, from tech-driven electronic tracks, to traditional Oud variations.
Over time, ‘Moving Forward’ has become widely recognised in the Kingdom, heard daily across commercials, digital touchpoints and customer interactions.
Over time, ‘Moving Forward’ has become widely recognised in the Kingdom, heard daily across commercials, digital touchpoints and customer interactions.
Over time, ‘Moving Forward’ has become widely recognised in the Kingdom, heard daily across commercials, digital touchpoints and customer interactions.
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com