Shell
The world's most comprehensive sonic branding system.
Shell
The world's most comprehensive sonic branding system.
Shell
The world's most comprehensive sonic branding system.
Shell's sonic identity has been 10 years in the making - a decade-long evolution of sound for one of the world's most recognisable brands. What started as a single theme has now grown into a global system, with over 1,000 branded tracks powering contents across Shell's vast and varied landscape.
Brief
The original ask was simple - create a unifying sonic logo for Shell. Our global audit revealed a deeper challenge. Shell's lack of music strategy was leading to inconsistency across territories and sub-brands and markets were spending too much time and money selecting, composing and licensing music.
Vision
A world-first approach to global music management, designed to deliver consistency, unlock creative agility and deliver real cost savings, all while sounding unmistakably Shell.
Shell's sonic identity has been 10 years in the making - a decade-long evolution of sound for one of the world's most recognisable brands. What started as a single theme has now grown into a global system, with over 1,000 branded tracks powering contents across Shell's vast and varied landscape.
Brief
The original ask was simple - create a unifying sonic logo for Shell. Our global audit revealed a deeper challenge. Shell's lack of music strategy was leading to inconsistency across territories and sub-brands and markets were spending too much time and money selecting, composing and licensing music.
Vision
A world-first approach to global music management, designed to deliver consistency, unlock creative agility and deliver real cost savings, all while sounding unmistakably Shell.
Shell's sonic identity has been 10 years in the making - a decade-long evolution of sound for one of the world's most recognisable brands. What started as a single theme has now grown into a global system, with over 1,000 branded tracks powering contents across Shell's vast and varied landscape.
Brief
The original ask was simple - create a unifying sonic logo for Shell. Our global audit revealed a deeper challenge. Shell's lack of music strategy was leading to inconsistency across territories and sub-brands and markets were spending too much time and money selecting, composing and licensing music.
Vision
A world-first approach to global music management, designed to deliver consistency, unlock creative agility and deliver real cost savings, all while sounding unmistakably Shell.
Launched with a small, foundational sonic toolkit, which we recorded at Abbey Road, The Sound of Shell has now grown into the world's most comprehensive sonic branding programme, with over 1,000 branded assets. These include sonic logos, branded music, immersive soundscapes, TikTok friendly edits, ringtones and culturally tailored songs for occasions such as Eid, Chinese New Year and Christmas.
You can hear Shell's 5 note melody watermarked throughout all tracks in their sonic library, allowing for consistency and creative flexibility:
Original Orchestral Brand Theme
0:00/1:34
Local Variation for Eid
0:00/1:34
Dream Pop Variation for TikTok
0:00/1:34
Contemporary Variation for V Power
0:00/1:34
Launched with a small, foundational sonic toolkit, which we recorded at Abbey Road, The Sound of Shell has now grown into the world's most comprehensive sonic branding programme, with over 1,000 branded assets. These include sonic logos, branded music, immersive soundscapes, TikTok friendly edits, ringtones and culturally tailored songs for occasions such as Eid, Chinese New Year and Christmas.
You can hear Shell's 5 note melody watermarked throughout all tracks in their sonic library, allowing for consistency and creative flexibility:
Original Orchestral Brand Theme
0:00/1:34
Local Variation for Eid
0:00/1:34
Dream Pop Variation for TikTok
0:00/1:34
Contemporary Variation for V Power
0:00/1:34
Launched with a small, foundational sonic toolkit, which we recorded at Abbey Road, The Sound of Shell has now grown into the world's most comprehensive sonic branding programme, with over 1,000 branded assets. These include sonic logos, branded music, immersive soundscapes, TikTok friendly edits, ringtones and culturally tailored songs for occasions such as Eid, Chinese New Year and Christmas.
You can hear Shell's 5 note melody watermarked throughout all tracks in their sonic library, allowing for consistency and creative flexibility:
Original Orchestral Brand Theme
0:00/1:34
Local Variation for Eid
0:00/1:34
Dream Pop Variation for TikTok
0:00/1:34
Contemporary Variation for V Power
0:00/1:34
Crafted at Abbey Road
To bring Shell's sonic identity to life, we recorded the original version at Abbey Road Studios with a 60-piece orchestra.
Crafted at Abbey Road
To bring Shell's sonic identity to life, we recorded the original version at Abbey Road Studios with a 60-piece orchestra.
Crafted at Abbey Road
To bring Shell's sonic identity to life, we recorded the original version at Abbey Road Studios with a 60-piece orchestra.
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com