Riyadh Air
Sonic branding for Saudi Arabia’s new national airline.
Riyadh Air
Sonic branding for Saudi Arabia’s new national airline.
Riyadh Air
Sonic branding for Saudi Arabia’s new national airline.
Riyadh Air is Saudi Arabia’s new national airline, set to take flight in 2025 with ambitions that soar far beyond its fleet. As a flagship carrier for a rapidly modernising nation, the brand is a bold symbol of transformation - futuristic, elegant and unapologetically ambitious.
Brief
Riyadh Air and Futurebrand approached us at a pivotal moment - as a new global airline preparing for take-off, the brand needed a sonic identity that could stand alongside its striking visual world and ambitious brand promise. The challenge was to craft a sound that felt both rooted and visionary. A unique sonic signature that could adapt across every brand touchpoint, from boarding soundscapes to advertising to digital touchpoints and airport environments.
Vision
Sonicbrand defined a sound palette for Riyadh Air that felt timeless and transportive - a musical journey designed to mirror the experience of flight itself. The aim was to craft a sonic identity that could glide seamlessly across every touchpoint, guiding passengers with sophistication, calm and a sense of uplift.
Riyadh Air is Saudi Arabia’s new national airline, set to take flight in 2025 with ambitions that soar far beyond its fleet. As a flagship carrier for a rapidly modernising nation, the brand is a bold symbol of transformation - futuristic, elegant and unapologetically ambitious.
Brief
Riyadh Air and Futurebrand approached us at a pivotal moment - as a new global airline preparing for take-off, the brand needed a sonic identity that could stand alongside its striking visual world and ambitious brand promise. The challenge was to craft a sound that felt both rooted and visionary. A unique sonic signature that could adapt across every brand touchpoint, from boarding soundscapes to advertising to digital touchpoints and airport environments.
Vision
Sonicbrand defined a sound palette for Riyadh Air that felt timeless and transportive - a musical journey designed to mirror the experience of flight itself. The aim was to craft a sonic identity that could glide seamlessly across every touchpoint, guiding passengers with sophistication, calm and a sense of uplift.
Riyadh Air is Saudi Arabia’s new national airline, set to take flight in 2025 with ambitions that soar far beyond its fleet. As a flagship carrier for a rapidly modernising nation, the brand is a bold symbol of transformation - futuristic, elegant and unapologetically ambitious.
Brief
Riyadh Air and Futurebrand approached us at a pivotal moment - as a new global airline preparing for take-off, the brand needed a sonic identity that could stand alongside its striking visual world and ambitious brand promise. The challenge was to craft a sound that felt both rooted and visionary. A unique sonic signature that could adapt across every brand touchpoint, from boarding soundscapes to advertising to digital touchpoints and airport environments.
Vision
Sonicbrand defined a sound palette for Riyadh Air that felt timeless and transportive - a musical journey designed to mirror the experience of flight itself. The aim was to craft a sonic identity that could glide seamlessly across every touchpoint, guiding passengers with sophistication, calm and a sense of uplift.
To enhance the passenger experience, we created boarding music soundscapes - variations of Riyadh Air's sonic identity, tailored to different times of day. Daytime is light, bright and breezy - designed to uplift. Night-time shifts into a deeper, more calming space, tuned to 432Hz for a naturally relaxing effect. Both versions retain the core DNA, creating continuity, while responding intuitively to the rhythm of travel.
Daytime Boarding Soundscape
0:00/1:34
Night-time Boarding Soundscape
0:00/1:34
To enhance the passenger experience, we created boarding music soundscapes - variations of Riyadh Air's sonic identity, tailored to different times of day. Daytime is light, bright and breezy - designed to uplift. Night-time shifts into a deeper, more calming space, tuned to 432Hz for a naturally relaxing effect. Both versions retain the core DNA, creating continuity, while responding intuitively to the rhythm of travel.
Daytime Boarding Soundscape
0:00/1:34
Night-time Boarding Soundscape
0:00/1:34
To enhance the passenger experience, we created boarding music soundscapes - variations of Riyadh Air's sonic identity, tailored to different times of day. Daytime is light, bright and breezy - designed to uplift. Night-time shifts into a deeper, more calming space, tuned to 432Hz for a naturally relaxing effect. Both versions retain the core DNA, creating continuity, while responding intuitively to the rhythm of travel.
Daytime Boarding Soundscape
0:00/1:34
Night-time Boarding Soundscape
0:00/1:34
The Riyadh Air Sonic Logo is 7 notes with digital textures reflecting the innovative nature of the brand.
The Riyadh Air Sonic Logo is 7 notes with digital textures reflecting the innovative nature of the brand.
The Riyadh Air Sonic Logo is 7 notes with digital textures reflecting the innovative nature of the brand.
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com