Raiffeisen Bank International
A flexible sonic identity for major banking group in Austria.
Raiffeisen Bank International
A flexible sonic identity for major banking group in Austria.
Raiffeisen Bank International
A flexible sonic identity for major banking group in Austria.
Raiffeisen Bank International (RBI), with over €275 billion in assets, aimed to redefine its brand presence across Central and Eastern Europe, fusing reliability with innovation and modern simplicity.
Brief
Seeking to embody the spirit of “Make It Happen”, Sonicbrand was tasked with creating a unifying sonic identity that would express the brand values of Drive, Imaginative, Precise and Human, working cohesively across all touchpoints, from commercials to internal experiences.
Vision
The goal was to bring RBI’s brand messaging to life through sound, working closely with Futurebrand to create a sonic extension of the evolved brand identity. The sonic identity needed to feel energised and driving, reflecting the sense that RBI empowers its customers to take ownership of their future - but also bring humanity and warmth to RBI’s campaigns.
Raiffeisen Bank International (RBI), with over €275 billion in assets, aimed to redefine its brand presence across Central and Eastern Europe, fusing reliability with innovation and modern simplicity.
Brief
Seeking to embody the spirit of “Make It Happen”, Sonicbrand was tasked with creating a unifying sonic identity that would express the brand values of Drive, Imaginative, Precise and Human, working cohesively across all touchpoints, from commercials to internal experiences.
Vision
The goal was to bring RBI’s brand messaging to life through sound, working closely with Futurebrand to create a sonic extension of the evolved brand identity. The sonic identity needed to feel energised and driving, reflecting the sense that RBI empowers its customers to take ownership of their future - but also bring humanity and warmth to RBI’s campaigns.
Raiffeisen Bank International (RBI), with over €275 billion in assets, aimed to redefine its brand presence across Central and Eastern Europe, fusing reliability with innovation and modern simplicity.
Brief
Seeking to embody the spirit of “Make It Happen”, Sonicbrand was tasked with creating a unifying sonic identity that would express the brand values of Drive, Imaginative, Precise and Human, working cohesively across all touchpoints, from commercials to internal experiences.
Vision
The goal was to bring RBI’s brand messaging to life through sound, working closely with Futurebrand to create a sonic extension of the evolved brand identity. The sonic identity needed to feel energised and driving, reflecting the sense that RBI empowers its customers to take ownership of their future - but also bring humanity and warmth to RBI’s campaigns.
Sonicbrand developed a master brand theme, built in distinct sonic layers, each reflecting one of RBI’s core brand attributes:
Driven
0:00/1:34
Imaginative
0:00/1:34
Human
0:00/1:34
Precise
0:00/1:34
Sonicbrand developed a master brand theme, built in distinct sonic layers, each reflecting one of RBI’s core brand attributes:
Driven
0:00/1:34
Imaginative
0:00/1:34
Human
0:00/1:34
Precise
0:00/1:34
Sonicbrand developed a master brand theme, built in distinct sonic layers, each reflecting one of RBI’s core brand attributes:
Driven
0:00/1:34
Imaginative
0:00/1:34
Human
0:00/1:34
Precise
0:00/1:34
Campaign Adaptability
Understanding that not every campaign is the same, we designed themes variations - each tailored to specific audiences and contexts, yet all grounded in the same sonic DNA. This created a flexible brand sound system that supports storytelling, while reinforcing uniformity.
Campaign Adaptability
Understanding that not every campaign is the same, we designed themes variations - each tailored to specific audiences and contexts, yet all grounded in the same sonic DNA. This created a flexible brand sound system that supports storytelling, while reinforcing uniformity.
Campaign Adaptability
Understanding that not every campaign is the same, we designed themes variations - each tailored to specific audiences and contexts, yet all grounded in the same sonic DNA. This created a flexible brand sound system that supports storytelling, while reinforcing uniformity.
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com