barq
A bold sonic identity for Saudi Arabia's brightest bank.
barq
A bold sonic identity for Saudi Arabia's brightest bank.
barq
A bold sonic identity for Saudi Arabia's brightest bank.
barq is a pioneering digital bank from Saudi Arabia, created to redefine how people experience finance. Bright, brilliant and inspired, the brand brings a new sense of energy and optimism to the financial landscape, blending innovation with a distinctly human touch.
Brief
barq sought a sonic identity that would reflect its bold and forward-thinking personality while remaining deeply connected to Saudi culture. The goal was to create a sound that feels modern, confident and human, capturing both the energy of innovation and the warmth of connection.
Vision
We set out to design a sonic world that embodies barq’s lively character and its mission to inspire confidence through clarity and creativity. The result is a modern, expressive and human sonic toolkit built around the power of voice.
barq is a pioneering digital bank from Saudi Arabia, created to redefine how people experience finance. Bright, brilliant and inspired, the brand brings a new sense of energy and optimism to the financial landscape, blending innovation with a distinctly human touch.
Brief
barq sought a sonic identity that would reflect its bold and forward-thinking personality while remaining deeply connected to Saudi culture. The goal was to create a sound that feels modern, confident and human, capturing both the energy of innovation and the warmth of connection.
Vision
We set out to design a sonic world that embodies barq’s lively character and its mission to inspire confidence through clarity and creativity. The result is a modern, expressive and human sonic toolkit built around the power of voice.
barq is a pioneering digital bank from Saudi Arabia, created to redefine how people experience finance. Bright, brilliant and inspired, the brand brings a new sense of energy and optimism to the financial landscape, blending innovation with a distinctly human touch.
Brief
barq sought a sonic identity that would reflect its bold and forward-thinking personality while remaining deeply connected to Saudi culture. The goal was to create a sound that feels modern, confident and human, capturing both the energy of innovation and the warmth of connection.
Vision
We set out to design a sonic world that embodies barq’s lively character and its mission to inspire confidence through clarity and creativity. The result is a modern, expressive and human sonic toolkit built around the power of voice.
At its core is a distinctive music track, supported by a versatile library of variants, from sleek, ambient textures to emotive traditional interpretations. This flexible system gives barq a consistent and recognisable sound across every touchpoint and has become a central feature of their video campaigns, bringing the brand’s bright, brilliant and inspired personality to life through sound.
Brand Theme
0:00/1:34
Ambient Variant
0:00/1:34
Traditional Variant
0:00/1:34
At its core is a distinctive music track, supported by a versatile library of variants, from sleek, ambient textures to emotive traditional interpretations. This flexible system gives barq a consistent and recognisable sound across every touchpoint and has become a central feature of their video campaigns, bringing the brand’s bright, brilliant and inspired personality to life through sound.
Brand Theme
0:00/1:34
Ambient Variant
0:00/1:34
Traditional Variant
0:00/1:34
At its core is a distinctive music track, supported by a versatile library of variants, from sleek, ambient textures to emotive traditional interpretations. This flexible system gives barq a consistent and recognisable sound across every touchpoint and has become a central feature of their video campaigns, bringing the brand’s bright, brilliant and inspired personality to life through sound.
Brand Theme
0:00/1:34
Ambient Variant
0:00/1:34
Traditional Variant
0:00/1:34
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com
United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE
T. +44(0)70 123 456
e. info@sonicbrand.com
Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands
T. +31 6 10888010
e. info@sonicbrand.com
Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia
T. +44(0)7855 662 772
e. info@sonicbrand.com