Ahluwalia x Puma

Bespoke composition for campaign & socials.

Ahluwalia x Puma

Bespoke composition for campaign & socials.

Ahluwalia x Puma

Bespoke composition for campaign & socials.

Ahluwalia teams up with PUMA to bring the spirit of African culture into the world of football. This film celebrates football’s impact on communities around the world, shot in Morocco and inspired by ballers everywhere. We follow a young girl as her football escapes into the souk, pulling us into a chase where the ball leads every cut and sync point through the rhythm, noise, and colour of the market.

Brief

We were asked to create a soundtrack that reflects football’s energy as a universal force, rooted in Moroccan culture and community. The music needed to drive pace and movement throughout the film, closely following the journey of the ball as it leads each cut, transition, and moment through the souk.


Vision

Our music composition blends authentic Moroccan instrumentation and vocals with a driving Jersey club beat. Inspired by the hypnotic rhythm of Nawa music, the sound is designed to feel grounded in the souk, but constantly in motion.

Ahluwalia teams up with PUMA to bring the spirit of African culture into the world of football. This film celebrates football’s impact on communities around the world, shot in Morocco and inspired by ballers everywhere. We follow a young girl as her football escapes into the souk, pulling us into a chase where the ball leads every cut and sync point through the rhythm, noise, and colour of the market.

Brief

We were asked to create a soundtrack that reflects football’s energy as a universal force, rooted in Moroccan culture and community. The music needed to drive pace and movement throughout the film, closely following the journey of the ball as it leads each cut, transition, and moment through the souk.


Vision

Our music composition blends authentic Moroccan instrumentation and vocals with a driving Jersey club beat. Inspired by the hypnotic rhythm of Nawa music, the sound is designed to feel grounded in the souk, but constantly in motion.

Ahluwalia teams up with PUMA to bring the spirit of African culture into the world of football. This film celebrates football’s impact on communities around the world, shot in Morocco and inspired by ballers everywhere. We follow a young girl as her football escapes into the souk, pulling us into a chase where the ball leads every cut and sync point through the rhythm, noise, and colour of the market.

Brief

We were asked to create a soundtrack that reflects football’s energy as a universal force, rooted in Moroccan culture and community. The music needed to drive pace and movement throughout the film, closely following the journey of the ball as it leads each cut, transition, and moment through the souk.


Vision

Our music composition blends authentic Moroccan instrumentation and vocals with a driving Jersey club beat. Inspired by the hypnotic rhythm of Nawa music, the sound is designed to feel grounded in the souk, but constantly in motion.

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English