What does the future of air travel sound like?

For Riyadh Air, Saudi Arabia’s bold new national airline, the answer had to be more than just memorable. It had to move people. Emotionally. Culturally. Sonically.

Sonicbrand was honoured to be entrusted with creating the sonic identity for Riyadh Air: a once-in-a-generation opportunity to shape the sound of a nation’s flagship carrier. A sound that would reflect the Kingdom’s rich heritage, capture its modern ambitions, and elevate every journey into something unforgettable.

We didn’t just compose a theme.
We told a story.
And we recorded it on a world stage.

Partnering with the incredible Saudi National Orchestra and the Ministry of Culture’s Music Commission, we brought The Sound of Riyadh Air to life at none other than Abbey Road Studios-a space as iconic as the sound itself.

Every note was designed to immerse guests in a luxurious and transformative travel experience, welcoming them, moving them, and ultimately becoming a signature part of the brand’s identity. It’s more than an anthem. It’s an invitation.

A huge thank you to our visionary clients and collaborators:
Osamah Alnuaiser, Rammy E., Abeer Sultan A., Ian Bradley, Anton Vidgen, Paul Pacifico, Rami Basahih, Ahmad Badr, Sibylle Dowding and to everyone who helped turn this ambitious vision into sound.

Riyadh Air is not just shaping the future of flying.
It’s changing how it sounds.

Welcome to the Sound of a New Era.

Learn more about the story behind the sound →