Sonic Branding on the Subway by LCD Sound System

Sonic Branding on the Subway by LCD Sound System

Sonic Branding on the Subway by LCD Sound System

Sonicbrand

17 Jul 2025

Sonicbrand

17 Jul 2025

Sonicbrand

17 Jul 2025

LCD Sound Sytem

Former LCD Sound System front man, James Murphy, continues to take music underground. Quite literally this time. The Someone Great producer plans to shake up the monotony of the NY Subway by making it musical. Not just by treating commuters and tourists to songs via speakers in stations and on platforms, but by turning the turnstiles into music boxes. This could Murphy’s whackiest musical idea yet. Or maybe just the most expensive. “at rush hour the station would be become a hum of glorious harmonies”. NY turnstiles ‘make this unpleasant beep and are all slightly out of tune from one another‘, Murphy told the Wall Street Journal last week. Which could have been the inspiration to LCD’s 2010 track, New York I love You, But You’re Bringing Me Down. But Murphy’s proposal is to assign each turnstile a tone to harmonise with the rest in the station; thus at rush hour the station would be become a hum of glorious harmonies, with each station having a signature key and set of notes. The result sounding not unlike the Tenori-on.

LCD Sound Sytem

Former LCD Sound System front man, James Murphy, continues to take music underground. Quite literally this time. The Someone Great producer plans to shake up the monotony of the NY Subway by making it musical. Not just by treating commuters and tourists to songs via speakers in stations and on platforms, but by turning the turnstiles into music boxes. This could Murphy’s whackiest musical idea yet. Or maybe just the most expensive. “at rush hour the station would be become a hum of glorious harmonies”. NY turnstiles ‘make this unpleasant beep and are all slightly out of tune from one another‘, Murphy told the Wall Street Journal last week. Which could have been the inspiration to LCD’s 2010 track, New York I love You, But You’re Bringing Me Down. But Murphy’s proposal is to assign each turnstile a tone to harmonise with the rest in the station; thus at rush hour the station would be become a hum of glorious harmonies, with each station having a signature key and set of notes. The result sounding not unlike the Tenori-on.

LCD Sound Sytem

Former LCD Sound System front man, James Murphy, continues to take music underground. Quite literally this time. The Someone Great producer plans to shake up the monotony of the NY Subway by making it musical. Not just by treating commuters and tourists to songs via speakers in stations and on platforms, but by turning the turnstiles into music boxes. This could Murphy’s whackiest musical idea yet. Or maybe just the most expensive. “at rush hour the station would be become a hum of glorious harmonies”. NY turnstiles ‘make this unpleasant beep and are all slightly out of tune from one another‘, Murphy told the Wall Street Journal last week. Which could have been the inspiration to LCD’s 2010 track, New York I love You, But You’re Bringing Me Down. But Murphy’s proposal is to assign each turnstile a tone to harmonise with the rest in the station; thus at rush hour the station would be become a hum of glorious harmonies, with each station having a signature key and set of notes. The result sounding not unlike the Tenori-on.

The MTA have a budget of $900,000 a year to upgrade the system and while sonically branding the Subway sounds like a great idea (and would go down in the history of art installations), there probably just isn’t enough cash to make it happen

You can support James Murphy’s plans by signing his petition.

The MTA have a budget of $900,000 a year to upgrade the system and while sonically branding the Subway sounds like a great idea (and would go down in the history of art installations), there probably just isn’t enough cash to make it happen

You can support James Murphy’s plans by signing his petition.

The MTA have a budget of $900,000 a year to upgrade the system and while sonically branding the Subway sounds like a great idea (and would go down in the history of art installations), there probably just isn’t enough cash to make it happen

You can support James Murphy’s plans by signing his petition.

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road, Al Qashlah، 4th Floor, Dhahran 34232, Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English

United Kingdom
4th Floor, Elsley Court
20-22 Great Titchfield St
London W1W 8BE

T. +44(0)70 123 456
e. info@sonicbrand.com

Directions

Netherlands
Keizersgracht 174-V
1016 DW Amsterdam
Netherlands

T. +31 6 10888010
e. info@sonicbrand.com

Directions

Saudi Arabia
Kifah Tower, 9198 King Fahd Road
Al Qashlah، 4th Floor, Dhahran 34232
Saudi Arabia

T. +44(0)7855 662 772
e. info@sonicbrand.com

Directions

An Enchant Group Company

English