Every week we have been publishing our top tips for the effective use of music in branding. This is our top tip number 10!

10. Be heard, even when you can’t be seen

There are instances when it may not be possible to use your brand’s visual identity in marketing communications. If you have designed a sonic identity that is intrinsically linked to your visual identity and represents your brand and its values, then in the future, it will be possible for your sonic branding to stand on its own two feet.  Your sonic will, in time, allow you to connect with your consumers through sound alone.


Dean Aragon, VP Brand and CEO – Shell Brands International AG

“When you hear the sonic signature of Shell, we’d love to think that even if you can’t see it, you can somehow visualise the Shell logo and feel the whole cachet of the brand with it”