Every week we will be sharing our Ten Steps for working efficiently with music. 

This is Step Number 1.

Develop a long-term music strategy

Music is a notorious time waster. In order to avoid bottle necks and unnecessary complexity, it is important to build a foundation for music to sit at the heart of your brand’s purpose. A music strategy will allow everyone in the business to express how your brand should sound, resulting in a more straight-forward and clear process.


Christopher Bailey, Chief Creative Officer and President – Burberry

“We also often talk about the craft of music in the same way that we might cut and sew a trench coat – somebody has made that instrument and now somebody is actually using that instrument to play something.”