Every week we will be sharing our Ten Steps for working efficiently with music.

This is Step Number 8!

Investing in digital music experiences

If you are planning to invest in digital music experiences, then work with your tech partners to build sustainable platforms for the future. Build these experiences into a music strategy to give the business visibility of the project, and to give yourself the best chance of success.

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Jean-Pierre Le Calvez, Global Head, Customer Marketing, Alliances & Partnerships, HP Inc.

“By launching its own music service, HP has found that customers are more likely to buy its products when they next upgrade. “It brings a delight factor that we did not have before.”