I am Paul Fulberg, a brand and partnerships strategist.
Brand communications is more engaging and memorable when it is connected with the things that entertain us and when the strategy is right investment in music and content makes marketing spend more efficient.
I founded a company called Sonicbrand. I’ve worked with lots of the world’s biggest brands and their agencies helping them work out how they can make music a key part of their branding and marketing. A while ago I was the editor and contributing writer of the book Sonic Branding: An Introduction and I continue to write articles for magazines and journals alongside this blog.
For a little while I worked as a Content Strategist and Producer at FRUKT and Partnerships Consultant for Creative England. Recent projects have included the sonic branding for Tesco’s Hudl 2 tablet and the production of Peugeot’s Dashboard Diaries.