Tagged: Music

TTBAB Number 1: CREATE MORE BRANDED MOMENTS

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Sound is everywhere.

Go beyond how you look and feel and begin to harness its power. Make sure you use every opportunity for music and sound to reinforce your brand and its personality. And don’t leave it to chance. Use it to connect and form long-lasting relationships with your consumers.

 

“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment.” Together with Spotify, Starbucks has built a differentiated third-place experience with music at the heart of its coffeehouse culture.”

Howard Schultz, Chairman and CEO – Starbucks

Source

Written by Elisa Harris, Founding Partner of CORD

 

MEDIACOM provide a Dummies Guide to Music and Brands

By now you really should know a lot of this stuff already but it never hurts to read it with pictures, graphics and formatting. I don’t really need to add anything to this as it is pretty self-explanatory.

There is only one question: Is a media agency best positioned to deliver a music partnership or do you need a specialist agency? I think the answer is you could do with both. Media agencies have muscle, budget and the ability to see beyond hype, specialist agencies understand music strategy, connections and contracting.