Tagged: CORD Worldwide

STOCKING FILLER: HIT BRANDS hits the shelves just in time for Christmas

ImageFor all those interested in how music and brands can play nicely, here is a new book you should have a look at: Hit Brands: How Music Builds Value for the World’s Smartest Brands.

It brings together a trio of leading thinkers and business minds from the world of music and brands. You’ve got Daniel M. Jackson, founder and MD of CORD Worldwide, Richard Jankovich, who has loads of impressive job titles and has worked with some of the biggest brands, and Eric Sheinkop, CEO of MusicDealers.

Forget that Union J 2014 Annual you were thinking of buying and try this for some bedtime reading.

CHRISTMAS INSPIRATION: Debenhams breaks some rules

UPDATE: I’ve had to replace the video with a slightly dodgy recording of the ad as the license must have run out on the music and they’ve pulled it from You Tube

Now that Halloween is out of the way we can all start thinking about the next opportunity to stuff the children full of chocolate and sweets – Christmas. In the past we all looked forward to the Queen’s Speech and a Fools and Horses Special but nowadays Christmas is actually all about really expensive TV ads from the big retailers featuring big name voiceovers and covers of songs that you never thought would work when sung really slowly.

I’ll be honest I almost threw the towel when John Lewis used a cover of The Smiths’ “Please Please Please Let Me Get What I Want” sung by Slow Moving Millie, don’t get me started about them referring to it as her track. Anyway it is Christmas so dust off the christmas decorations, shop like crazy on Amazon and look forward to the annual campaign against the X Factor winner Christmas number one, here come the ads.

Off the blocks nice and quickly is Debenhams with an ad that breaks a golden rule, the artist is singing their own track but to keep things Christmassy she’s singing it a little bit slower and there’s a nice big choir doing backing. So whip out your mistletoe to the sound of Foxes singing Youth.

Music supervision: CORD Worldwide.
Label: Sign of the Times


SXSW 2014: Plane ticket, check, Bed, check, something worth listening to, check

MUSIC-logoWith winter approaching it seems sensible to start thinking about next spring and with spring comes SXSW. So if you are thinking of attending next year’s  behemoth, Austin based event then here are a few sessions at the Music bit that sound quite interesting for some insight into how brands and music have been or will be working together.

So if you are lucky enough to be in Austin next March with a few hours to spare between wandering the streets and bars check out the sessions.