So if you’re the brand manager for a Telco, shoe or tequila brand, you might want to take note!

Festival goers with smart-phones are 42% more likely to switch service providers than the general public

1-in-5 festival goers consume energy drinks, 32% more than the average consumer

They are are 13% more likely to drink tequila and and 4% more likely to drink imported beers

They are 19% more likely to use perfume

24% purchase footwear in the 3 months before the festival