Every week we will be publishing our top tips for the effective use of music in branding. This is our top tip number 7!

7. Use Music To Innovate Your Brand

Music is being consumed in more ways than ever before. If you are looking for innovation to drive the bottom line, then music could be the answer. Furthermore, if you can tap into the space where music and technology converge then you will be sure to engage and delight your consumers. First step, make a plan for an integrated innovation strategy that uses music to drive the idea.


Oscar Ocaña, Marketing Director for Johnnie Walker, on the brand’s innovative audio glass that delivers bespoke sound directly to the drinker:

“…the drinker is ultimately more connected to the drink, making for an exciting experience that combines flavour with sound”.