TTBAB Number 3: STAND OUT FROM YOUR COMPETITORS

picture3It’s a noisy world out there, so use music to give your brand a distinctive edge.

Treating the sound of your brand as carefully as you do its tone of voice and visual identity, is key. First, ask yourself ‘is the sound of my brand intentional?’ and then ‘is it exclusive to my brand’? One role for marketing and communications is to make your audience sit up and take notice. If you create something unique that feels in keeping with your brand, you are more likely to find a clear and distinctive place within your market landscape.

“The campaign’s goal is to break through the car sales-event clutter and remind people that summer is the best time to get a great deal”

Susie Rossick, Assistant Vice President of Marketing -Honda

Source

Written by Elisa Harris, Founding Partner of CORD

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s