MIDEM: Its all about b(R)ands these days

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MIDEM is coming. It has been a long time since I last went to music’s weekend away in Cannes, a very long time. To give you an idea of how long, the last time I went I was lugging a suitcase full of vinyl and CDs. Oh how things have changed. For a start my luggage is a lot lighter this time but more interestingly the conference is now very much focused on brand partnerships and whether streaming really is a viable future.

I’m going to report on as much as I can from the conference and if any of you are there too drop me an e-mail at paul@sonicbrand.com.

One comment

  1. Pingback: Midem 2014, Cannes | events mapping

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