SAMSUNG love their Sonic Branding


When people think Music and Mobile it is likely that they will think Apple and iTunes or maybe Nokia and their instantly recognisable ringtone. But when it comes to understanding the importance of sonic branding in the electronics world few can hold up a candle app to Samsung. For years now Samsung’s Sound Lab have been developing the sounds and music that are an integral part of both their brand and products.

You know what, they just get it.

Engadget visited Samsung’s Sound Lab and wrote all about it including what they get up to with glasses of orange juice, keyboards and a slightly unnatural obsession with getting everything perfect. It is well worth a read and check out the slide that explains how visuals dominate brand experience but if you want people to remember you then use sound.

One thing I would like to point out to Mat Smith at Engadget is that it is not the practice of sonic branding which is “insipid”, it is crap creative output that is.

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