MEDIACOM provide a Dummies Guide to Music and Brands

By now you really should know a lot of this stuff already but it never hurts to read it with pictures, graphics and formatting. I don’t really need to add anything to this as it is pretty self-explanatory.

There is only one question: Is a media agency best positioned to deliver a music partnership or do you need a specialist agency? I think the answer is you could do with both. Media agencies have muscle, budget and the ability to see beyond hype, specialist agencies understand music strategy, connections and contracting.

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