CHRISTMAS INSPIRATION 5: Tesco covers a lifetime but uses original music

Bah Humbug, Tesco have just gone destroyed the career of an unheard of artist by not giving them the chance to cover a track for their Christmas ad, I thought this was the season of giving. Anyhow in an ad that has more dodgy facial hair and jumpers than any of the competition the supermarket number 1 has chosen Rod Stewart’s “Forever Young“.

It is a nice track and it is good to hear a music choice that doesn’t fit the template. The ad was created by Wieden + Kennedy London and music supervision was provided by Major Tom.

Have a good weekend.

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