ARTPOP goes retail with H&M

I get the feeling that this week I am going to be spending a lot of time reading about Gaga. With the release of ARTPOP the queen of frocks is going into promotion overdrive and she’s bringing in any brand she can to help out.

Today’s Gaga news, other than the Helicopter dress, is that the meat loving artist is teaming up with H&M to offer physical copies, aka CDs, of ARTPOP in 175 of H&M’s US stores. In return she’ll will be turning up to the grand opening of H&M’s new store on Times Square and wouldn’t it be amazing if she just turned up in an H&M jumper and jean combo, yeah that ain’t happening.

Read more about it in Billboard today while we wait for Tuesday’s Gaga Partners With Brand News.



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