Dear CFO, people officially like music. Please give me more music budget.

Nielsen has released the 2013 Music 360 report and it will make music loving CMOs  breath a sigh of relief and run into their CFO’s office to demand more music budget for 2014. Music makes people like you, its not rocket science after all we’ve all spent hours doing mix tapes, sorry playlists, in the hope we’ll convince someone to go on a date with us. Brands that use music, give music away and generally do things all musicy are more popular with consumers than those that don’t.

Billboard have had a quick look at the report and pulled out a few nice facts so check out their coverage here. More to follow…..

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s