Nielsen has released the 2013 Music 360 report and it will make music loving CMOs breath a sigh of relief and run into their CFO’s office to demand more music budget for 2014. Music makes people like you, its not rocket science after all we’ve all spent hours doing mix tapes, sorry playlists, in the hope we’ll convince someone to go on a date with us. Brands that use music, give music away and generally do things all musicy are more popular with consumers than those that don’t.
Billboard have had a quick look at the report and pulled out a few nice facts so check out their coverage here. More to follow…..