Tata make a lot of cars in fact they make a lot of things. Thanks to a heads-up from Rachna Shah at CORD I got to enjoy the latest ad for Tata’s Nano car, who knew that Kickassness was one word. The ad is another example of Tata Group’s love of using music in their marketing. Back In June Tata Capital launched their “Do Right” campaign with the help of a music video featuring Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa.
When it came to the relaunch of the Nano, a car that’s had a pretty troubled history, Tata decided to make audio a key part of the rebrand. The Nano’s sonic branding was created as part of the brand’s building blocks which should ensure it work’s over the long term and not simply as a campaign feature.
You can read more about the relaunch on Brand Channel in the meantime I think we should all “Celebrate AWESOMENESS”.