EMAIL MARKETING – IF YOU WANT PEOPLE TO READ YOUR EMAILS ADD MUSIC, APPARENTLY

Now I can’t actually work out if this is progress but I guess time will tell. Brand and Music partnership agency DMI Music is launching an email marketing platform that adds popular music to email marketing. I have to admit I’ve not had to pick myself off the floor on this one and I’m sure corporate IT departments and spam filter developers around the world will work out a way of blocking these new email messages but bearing in mind DMI’s access to some big artists maybe we should all start looking forward to the midday flood of spam. Adweek got to an exclusive on DMI’s announcement, go Adweek. Check out the article here.

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