When do advertisers become partners? When they go exclusive.

Apple Logo

Brands are betting big on Apple’s new iTunes Radio. With iPhones and iPads around the world verifying updates, big brands are jumping in with the dream team of an iconic brand, iconic hardware and big tunes. With the launch of iTunes Radio (US only for the moment) brands are seeing the value in attaching themselves to a the latest “new” music platform. Brands including PepsiCo, McDonalds, Nissan, Procter and Gamble are paying big sums to get on exclusive terms with the new streaming music service.

A while ago people thought that radio was dead but actually all it was doing was becoming a better platform for a web based world.

We’ll have to wait a little longer to get the service over in the UK but in the meantime we can just read about it and its new “partners” on Ad Age.

P.S. Sorry about the old Apple logo but it is still the best version.

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