Hotels have always been a great place to use audio branding. The need to transport guests into the brand are undeniable. Generally hotels have been the home of generic library tracks with the occasional bit of pan pipes and a pianist in the lobby. So it is good news that Fairmont Hotels and Resorts have partnered up with Universal Music to create some more interesting audio environments. With Universal’s expansive library and Fairmont’s impressive property portfolio this should be a good opportunity to create some worthy playlists. Read more about it here.