Zippo focus on arm swaying moments over smoking.

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Well first their was the virtual lighter to help you avoid burnt fingers and fire hazards at festivals and gigs, now they are going to help you see your favourite band when they are in the neighbourhood so you don’t miss out on the chance to hold your arm in the air and sway. They’ve partnered with Bandsintown to make the virtual lighter app more than just a gimmick and more of a useful app, then the whole thing ties up nicely with the Zippo Encore initiative.

Read the full article on Billboard.com.

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